SEO Website Migration Checklist

A complete checklist for safely migrating your website without losing search rankings.

Pre-Migration

• Crawl and document all existing URLs
• Map old URLs to new URLs
• Benchmark current rankings and traffic
• Back up your current site

During Migration

• Implement 301 redirects for all mapped URLs
• Preserve meta titles and descriptions
• Maintain internal link structure
• Keep structured data markup

Post-Migration

• Submit updated sitemap to Google Search Console
• Monitor for crawl errors and 404s
• Track ranking changes for key pages
• Verify redirects are working correctly