What Is Local SEO? Why It Matters for Your Business
By Tharindu Gunawardana | SearchMinistry Media
Local SEO is the process of optimising your online presence to rank higher in local search engine results pages. It focuses on a specific geographic area.
Key Components
- Website Optimisation: Content, Keywords, NAP consistency, and Mobile optimisation.
- GBP Optimisation: Complete profile, regular updates, and responding to reviews.
- Citation Building: Listing on Yelp, TripAdvisor, Yellow Pages.
Benefits of Local SEO
- Increased visibility in local search
- Targeted traffic from nearby customers
- Improved brand awareness
- More leads and sales
- Competitive advantage over local competitors