A Deep Dive Into AI Search Jargon: Google's Evolving Brain

Name: SearchMinistry Media
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By Tharindu Gunawardana | SearchMinistry Media

The shift from simple keyword matching to semantic, contextual understanding driven by AI and LLMs is reshaping how search works.

Key AI Search Terms

NLP (Natural Language Processing): Enabling computers to understand and generate human language.
Entities: Real-world objects or concepts like people, brands, and places recognized in search queries.
Vectors and Embeddings: Lists of numbers capturing semantic meaning. RankEmbed is a dual encoder model.
Grounding: Ensuring AI output is based on real, accurate, verifiable information to prevent hallucinations.
RAG (Retrieval Augmented Generation): LLM generates an answer grounded in retrieved trusted documents.
Navboost: Google's user click signal for ranking adjustments.
Thematic Search: Grouping results into coherent themes using a Clustering Engine.