SearchMinistry AI Academy - AI SEO Training for Marketing Agencies

SearchMinistry AI Academy is where agency teams develop real, practical capability in AI search, starting with AI SEO.

Training is delivered in person in Melbourne by Tharindu Gunawardana, founder of SearchMinistry Media.

Why SearchMinistry AI Academy

The AI search landscape is changing faster than most agency teams can keep up. New retrieval methods, shifting ranking signals, and the rise of AI-generated answers are reshaping what it means to be visible online. SearchMinistry AI Academy was built specifically for agencies, not generic digital marketing courses. Every session is designed around how agencies actually work: how to deliver AI SEO as a service, how to educate clients, and how to build internal capability that compounds over time.

AI SEO Training for Agencies - Current Programme

Format: 4 sessions x 3 hours, delivered in person at your office in Melbourne.

Who it's for: SEO specialists, account managers, and agency leadership.

Certification: SearchMinistry AI Academy Certificate of Completion.

What agencies leave with: a working understanding of AI search, a content strategy framework, technical SEO foundations, and an agency playbook for packaging and selling AI SEO services.

Session 1: Introduction to AI SEO

  • The Evolution of SEO: From Keywords to AI
  • Key AI Concepts Every SEO Needs to Know
  • Understanding Semantic Search Engines
  • Knowledge Graphs
  • Vector embeddings and cosine similarity
  • Query Fanout
  • Retrieval Augmented Generation (RAG)
  • Content Chunking
  • Citations and Brand Mentions
  • AI Brand Perception and Sentiment Analysis
  • Agentic Commerce
  • Traditional SEO vs AI SEO

Session 2: How AI Search Actually Works and Content Strategy

Part A: How AI Search Works

  • How Modern Search Engines Index and Rank Content
  • Query understanding in AI search
  • How AI Search Works: Complete Pipeline
  • Tracking AI Search Visibility
  • Measuring AI traffic in Google Analytics

Part B: Content Strategy for AI

  • How to write content for Semantic SEO
  • Content optimising for Retrieval Augmented Generation (RAG)
  • Information Gain
  • Content Strategy framework for AI
  • Engagement and User Experience as a signal
  • Content freshness as a signal

Session 3: Technical SEO and Citations Building

Part A: Technicals for AI SEO

  • AI accessibility
  • Handling JavaScript
  • Myths in technical SEO (Markdown, LLM.txt)
  • Semantic HTML
  • Structured data

Part B: Link Building vs Citations

  • How AI trains its data
  • How to find the most influential links
  • Content types AI loves
  • Digital PR

Part C: AI Tools for SEOs

  • How to use GPTs for SEO
  • How to use Claude for SEO

Session 4: Agency Playbook: Sales, Service and Client Education

  • How to package AI SEO
  • Building Agency IPs with AI tools
  • Common questions for the sales team and client education
  • Automating agency workflows
  • Developing the agency culture for AI innovations
  • Developing an AI SEO framework and SOP

About the Trainer

Tharindu Gunawardana is an AI-native SEO strategist based in Melbourne, specialising in AI search, semantic SEO, and generative engine optimisation. He founded SearchMinistry Media and has trained agency teams across Melbourne on AI search strategy and implementation.