Mastering Local SEO: Complete Guide

Local SEO is a specialised search engine optimisation strategy designed to increase the visibility of a physical business in geographically related searches.

Goals of Local SEO

Increase local visibility, drive foot traffic, generate local leads, and boost local sales.

Google Business Profile

Google Business Profile is a free and powerful tool that allows businesses to manage their online presence across Google Search and Google Maps. It functions as your digital storefront.

Local Citations

Consistent mentions of a business's Name, Address, and Phone Number (NAP) across the web, found on online directories, review sites, and local business listings.

Online Reviews

The number of reviews, rating, keywords used in reviews, and review frequency on Google Business Profile have a direct relationship with Google Maps ranking improvements.

Schema Markup for Local SEO

Provides explicit context about a business to search engines: business type, address, opening hours, reviews, and ratings.