Content Migration in SEO: Complete Guide
By Tharindu Gunawardana | SearchMinistry Media
How to handle content migration during website redesigns and platform changes while protecting your SEO value.
Key Principles
- Audit all existing content before migration
- Identify high-performing pages to prioritize
- Maintain URL structure where possible
- Implement proper 301 redirects for changed URLs
- Preserve on-page SEO elements (titles, headings, meta descriptions)
- Monitor organic traffic post-migration