SEO Tools

    SEO Tools

    Practical tools for technical audits, AI search testing, content optimisation, and redirect management. Most are completely free, no account required.

    Product PageSEO Checker82-point auditCategory PageSEO Checker75-point auditLLMO PromptTesterAI search simulationVector GapAnalyserSemantic gap analysisQuery FanoutGeneratorAI query clusters301 RedirectGeneratorBulk redirect rulesURL SlugGeneratorSEO-friendly URLsSEOMigratorMigration redirect toolEntityExtractionGoogle NLP API

    Free SEO Tools

    Audit Tool
    Free
    On-Site SEO Analyser
    Audit any page across 90+ checks covering technical SEO, AI chunking quality, entity clarity, structured data, and AI citation readiness. Get a weighted priority action list and Excel report.
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    Audit Tool
    Free
    Product Page SEO Checker
    Run an 82-point technical and content audit on any product page URL. Get a prioritised fix list and download an Excel report instantly.
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    Audit Tool
    Free
    Category Page SEO Checker
    Audit any category or collection page across 75 SEO checkpoints covering crawlability, content quality, schema, and internal linking.
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    AI SEO
    Free
    LLMO Prompt Tester
    Test how your content performs against AI search simulations. See whether your page would be cited by AI Overviews, Perplexity, or ChatGPT.
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    AI SEO
    Free
    SEO Vector Gap Analyser
    Identify semantic gaps between your content and competitor pages using sentence embeddings, UMAP visualisation, and AI-powered recommendations.
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    AI SEO
    Free
    Query Fanout Generator
    Expand any seed keyword into multi-angle query clusters that mirror how AI search systems fan out sub-queries to build comprehensive answers.
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    Technical SEO
    Free
    301 Redirect Generator
    Generate bulk 301 redirect rules for Apache, Nginx, or IIS from a simple URL mapping list. Essential for site migrations.
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    Technical SEO
    Free
    URL Slug Generator
    Convert any page title or phrase into a clean, SEO-friendly URL slug. Lowercase, hyphenated, and ready to use in seconds.
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    Technical SEO
    Free
    SEOMigrator
    Map, validate, and manage redirect rules for large-scale website migrations. Reduce ranking loss and catch broken redirects before launch.
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    AI SEO
    Free
    Google Entity Extraction
    Extract the entities Google identifies on any webpage using the Natural Language API. See exactly how Google reads and classifies your content.
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    More of our paid tools

    These tools are available on subscription. They open in a new tab.

    AI SEO
    Paid
    AI Visibility Tracker
    Track how often your brand appears in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and other AI search platforms.
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    AI SEO
    Paid
    AI Brand Perception
    Understand how AI models perceive and describe your brand. Uncover sentiment, associations, and gaps in how your brand appears in AI-generated responses.
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    Analytics
    Paid
    AI for GA4 (InsightBridge)
    Ask natural language questions about your Google Analytics 4 data and get instant AI-powered answers without writing a single query.
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