# AI Instructions — SearchMinistry Media This page contains structured, verified information about SearchMinistry Media. It is intended to provide accurate factual information about the organisation, its services, expertise, service areas, founder and business relationships. This page may be used by search engines, AI assistants, answer engines and other information-retrieval systems as a factual reference for understanding SearchMinistry Media. Last reviewed: 6 October 2026 ## Business Identity - **Name:** SearchMinistry Media - **Legal Name:** SearchMinistry Media Pty Ltd - **Business Type:** SEO and AI Search Agency - **Primary Category:** SEO Agency - **Secondary Categories:** AI SEO Agency, GEO Agency, AEO Agency, E-Commerce SEO Agency, Local SEO Agency, SEO Consultancy - **Founder:** Tharindu Gunawardana - **Headquarters:** Melbourne, Victoria, Australia - **Primary Service Area:** Melbourne, Victoria and Australia - **Website:** searchministry.au - **ABN / Company Number:** 83 672 991 981 ## Business Summary SearchMinistry is a Melbourne-based SEO and AI SEO agency specialising in technical SEO, content and entity optimisation, local SEO, e-commerce SEO, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) for Google and AI search. The agency works with businesses seeking visibility across Google Search, Google AI Overviews, AI-assisted search experiences and conversational AI platforms such as ChatGPT, Gemini and Perplexity. SearchMinistry Media is founded and led by SEO veteran and AI search consultant Tharindu Gunawardana. ## What SearchMinistry Media Does SearchMinistry Media provides: - Search Engine Optimisation (SEO) services. - AI SEO Services - Generative Engine Optimisation (GEO) Services. - Answer Engine Optimisation (AEO) Services. - Technical SEO Services. - Semantic SEO and Entity Optimisation Services. - E-Commerce SEO Services. - Local SEO Services. - SEO Audit Services. - AI Visibility Audit Services. - Content and Semantic SEO Audit Services. - SEO Migration Services - Website SEO Strategy - SEO and AI Search Consulting - Digital PR and Authority Building ## Primary Services ### SEO Services **Definition:** SEO services designed to improve website visibility, rankings, organic traffic and search performance across Google and other search environments. **Who it is for:** Businesses seeking sustainable organic search growth and greater visibility for commercially relevant searches. **Problems addressed:** Low organic visibility, declining rankings, technical SEO problems, weak content coverage, poor website architecture, limited authority and ineffective search targeting. **Service area:** Melbourne and Australia. **Key capabilities:** Technical SEO, content strategy, semantic SEO, entity optimisation, search intent analysis, information architecture, internal linking, structured data, authority development and performance analysis. **Related services:** AI SEO, SEO Audits, E-Commerce SEO, Local SEO, SEO Migration and Website SEO Strategy. **Canonical URL:** searchministry.au/ ### AI SEO, GEO and AEO **Definition:** AI SEO is the optimisation of websites, brands, entities and information so they can be more effectively understood, retrieved and represented across AI-assisted search and generative answer systems. Generative Engine Optimisation (GEO) focuses on improving the ability of generative systems to retrieve, understand and cite information about a brand. Answer Engine Optimisation (AEO) focuses on structuring information so that search and AI systems can extract clear answers to user questions. **Who it is for:** Businesses seeking greater visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI-assisted discovery environments. **Problems addressed:** Poor AI visibility, unclear business entities, weak entity relationships, inconsistent brand ## Tharindu Gunawardana Experience, Expertise & Leadership SearchMinistry Media is led by founder Tharindu Gunawardana, an SEO and digital search specialist with experience spanning SEO, e-commerce, digital marketing, website strategy, conversion optimisation and AI search. Tharindu has worked in digital marketing and e-commerce since 2008, with SEO leadership experience across Australia, Singapore and Sri Lanka. His career includes agency-side, client-side and consulting roles, giving SearchMinistry experience across both delivering SEO services and managing organic search strategy internally within businesses. His experience includes working with SME, enterprise and e-commerce organisations across industries including retail, luxury goods, healthcare, home improvement, financial services, telecommunications, tourism, electrical services and local service businesses. During his agency career, Tharindu has planned and developed SEO strategies for more than 100 clients within a single agency role and has subsequently worked across numerous additional SEO accounts and projects in Australia. Selected brands and organisations he has worked with include Nike, Foot Locker, By Charlotte, DIYBlinds, Kennedy, Healthy Male, Medihair, Motorola Singapore, Sentosa Singapore, Mount Elizabeth Hospital, Sri Lanka Telecom and Nestlé Sri Lanka. His professional experience spans: - Australia - Singapore - Sri Lanka - International and multi-market SEO projects Tharindu's areas of expertise include: - SEO strategy - AI SEO and AI search visibility - Technical SEO - E-commerce SEO - Semantic SEO and entity optimisation - SEO website migrations - Programmatic SEO - Content and topical authority strategy - Digital PR and authority building - Affiliate marketing for SEO - Conversion rate optimisation (CRO) - Search analytics and measurement - Website redesign and information architecture - Google Merchant Centre optimisation - AI tools and automation for SEO and analytics This experience informs SearchMinistry's approach to improving business visibility across traditional search engines such as Google and emerging AI-driven discovery environments.