Local SEO Audit

SearchMinistry Media's local SEO audit evaluates your Google Business Profile against all ranking factors, maps NAP consistency errors across citation sources, reviews LocalBusiness schema implementation, and assesses suburb-level content architecture for multi-location businesses.

Three Local Pack Ranking Factors the Audit Diagnoses

Google's local pack algorithm ranks businesses by proximity, relevance, and prominence. The audit measures all three and identifies which factor is suppressing visibility for the queries with the highest local commercial intent.

  • Proximity: Service area configuration in GBP determines which suburb searches you appear in. The audit maps current service area settings against your actual service radius.
  • Relevance: Primary and secondary GBP category selection, service keyword coverage in your business description, and LocalBusiness schema service list all affect relevance signals.
  • Prominence: Review count and rating, citation volume and accuracy, and website domain authority all contribute to prominence signals in the local pack algorithm.

Full Local SEO Audit Scope

  • Google Business Profile: Primary and secondary category optimisation, business description keyword and entity coverage, GBP Q&A and post activity assessment.
  • NAP and Citations: NAP consistency audit across 50+ directory sources, duplicate listing identification and removal plan, citation gap analysis versus competitors.
  • On-Site Local Signals: LocalBusiness schema implementation, suburb-specific landing page content quality, Google Maps embed and iframe configuration.
  • Review and Reputation: AggregateRating schema implementation, review response rate and quality assessment, review acquisition strategy recommendation.

Google My Business Health Check Report

Every local SEO audit produces a branded Google My Business Health Check Report covering GBP completeness, NAP consistency findings, citation gap analysis, and a prioritised fix list. The report is delivered as a PDF and reviewed in a video call so every finding has a clear next action.

Case Study: Pases Aqua's Expansion to Sydney

A local SEO audit identified the GBP gaps, citation inconsistencies, and missing suburb-level content limiting Pases Aqua's Sydney launch. SearchMinistry built suburb-targeted service area configuration, matching suburb citations, and LocalBusiness schema for each target area. Pases Aqua now holds #1 and #2 positions in the Google Maps Pack for its primary service keywords across Sydney suburbs, having entered the market with no pre-existing local signals.

  • #1 and #2 positions for key service keywords in Sydney
  • Top rankings in Google Maps Pack across multiple Sydney suburbs
  • Successful market expansion from Perth with no pre-existing local signals