Local SEO Audit

    Local SEO Audit

    Local pack rankings depend on Google Business Profile accuracy, citation consistency, and review schema. A local SEO audit identifies why your business is not appearing where customers are searching.

    SearchMinistry Media's local SEO audit evaluates your Google Business Profile against all ranking factors, maps NAP consistency errors across citation sources, reviews LocalBusiness schema implementation, and assesses your suburb-level content architecture for multi-location businesses. The audit connects directly to our local SEO services so findings translate immediately into an implementation programme.

    GBP Ranking Factor Audit
    NAP Consistency Check
    LocalBusiness Schema Review
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    Request Your Local SEO Audit

    GBP, NAP consistency, local citations and review schema audited.

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    Three Local Pack Ranking Factors the Audit Diagnoses

    Google's local pack algorithm ranks businesses by proximity, relevance, and prominence. The audit measures all three and identifies which factor is suppressing your visibility for the queries with the highest local commercial intent.

    Proximity

    Physical distance from the searcher to your business location. Fixed for brick-and-mortar businesses, but service area configuration in GBP determines which suburb searches you appear in. The audit maps your current service area settings against your actual service radius.

    • Service area configuration
    • Multi-location proximity gaps
    • Google Maps pin placement accuracy

    Relevance

    How well your GBP and website match the search query. Primary and secondary GBP category selection, service keyword coverage in your business description, and LocalBusiness schema service list all affect relevance signals.

    • GBP primary and secondary categories
    • Business description keyword coverage
    • Services list completeness on GBP

    Prominence

    How well-known and authoritative your business is across the web. Review count and rating, citation volume and accuracy, and website domain authority all contribute to prominence signals in the local pack algorithm.

    • Review count and rating velocity
    • Citation volume and NAP accuracy
    • Website authority for local queries

    Full Local SEO Audit Scope

    Google Business Profile

    • Primary and secondary category optimisation
    • Business description keyword and entity coverage
    • GBP Q&A and post activity assessment
    • Photo and media completeness review

    NAP and Citations

    • NAP consistency audit across 50+ directory sources
    • Duplicate listing identification and removal plan
    • Citation gap analysis versus competitors
    • Priority citation rebuild list by domain authority

    On-Site Local Signals

    • LocalBusiness schema implementation
    • Suburb-specific landing page content quality
    • Google Maps embed and iframe configuration
    • Contact page NAP consistency with GBP

    Review and Reputation

    • AggregateRating schema implementation
    • Review response rate and quality assessment
    • Review acquisition strategy recommendation
    • Star rating gap versus local competitors

    What Your Audit Report Looks Like

    Every local SEO audit produces a branded Health Check Report covering GBP completeness, NAP consistency findings, citation gap analysis, and a prioritised fix list. The report is delivered as a PDF and reviewed with you in a video call.

    Google My Business Health Check Report sample prepared by SearchMinistry Media, showing profile optimisation audit cover page
    Sample Google My Business Health Check Report, prepared by SearchMinistry Media for local business clients.
    Case Study

    Pases Aqua's Expansion to Sydney

    A local SEO audit identified the GBP gaps, citation inconsistencies, and suburb-level content that were limiting Pases Aqua's Sydney launch. SearchMinistry used audit findings to build suburb-targeted GBP signals and location-specific citations across Sydney suburbs.

    Google Maps grid tracker showing Pases Aqua ranking #1 and #2 across Sydney suburbs after local SEO audit
    Pases Aqua Logo

    #1 & #2 Google Maps Pack

    Sydney market, expanded from Perth

    Pases Aqua expanded its pond and water feature services from Perth into the Sydney market. The audit identified missing GBP category signals, unmatched NAP entries across directories, and zero suburb-level content for Sydney. SearchMinistry built suburb-targeted service area configuration, matching suburb citations, and LocalBusiness schema for each target area.

    • #1 and #2 positions for key service keywords in Sydney
    • Top rankings in Google Maps Pack across multiple suburbs
    • Successful market expansion from Perth with no pre-existing local signals
    Local SEO AuditGBP OptimisationCitation BuildingLocalBusiness Schema
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    Frequently Asked Questions

    Start Ranking in Your Local Area

    Request a local SEO audit or explore our full local SEO services for an ongoing programme.

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